NEWS CORP (AR HOUSE SEARCHING APP)

News Corp project was to conceptualize and produce testable prototypes that reconsider UI/UX for online real-estate discovery. Concepts were focus on Mobile/Web, AR and VR in that order of priority.

It was a 5-weeks project from March to April 2017, in a small team with 5 students and a lead faculty- Brad MacDonald (Lead Faculty), Mikei Huang, Dian Rachmawati, Taylor Rodriguez, Aine Zhou.
Each team members presented their own ideas and delivered high-fidelity prototypes to News Corp at the end of the month. 

Required Skillset
- Interest and experience designing UI/UX.
- Experience with rapid prototyping.
- Experience building functional prototypes.
- Experience with AR and VR.

OBJECTIVE

To create testable prototypes that reconsider UI/UX for online real-estate discovery. The creation of diverse prototypes that push our understanding of how users find real-estate that is relevant to their needs. Prototypes could be a mix of static comps or functional walk-throughs with an emphasis on core functionality as opposed to look-and-feel. Final prototypes were presented such that they can be focus-tested by an independent party.

GOAL

To position Newscorp/Realtor.com to be first-to-market with alternate approaches to the sale of real-estate. 

• Make it less painful
• Technology
• Compare
• Filter
• Great shopping experience
• Rapid scanning of inventory

FINAL DELIVERY

BRAINSTORMING

CONCEPT

Redefining home buying experience with Augmented Reality

DESIGN PROCESS

PROS OF REAL ESTATE IN AR

• Make it possible to envision and experience a property personally without actually being present physically.
• Change the way people experience home buying, building and selling.
• Bring traditional, flat print materials such as blueprints and photos to life right in front of the consumer.
• Provide great value at the early stages of a construction project, to the final selling and marketing tools when selling a property.

ADDITIONAL FEATURES

Integrating with A.I.

A.I. sends notifications based on the user inputs
A.I. gives a guideline how to activate AR
Filtering system (Like or not)

TARGET USER

• Casual Home Searcher
• Just starting to consider buying houses, or just starting to look for houses
• 27-7 months before closing
• Have some preferences but are willing to open up their options
• Like to walk/drive around neighbourhood
• Medium to very tech savvy user

USER PERSONA

FEATURES

COLLABORATION